It's been 20 years since we last replanted the Oakville vineyard. I don't know when it began, but this is the first time I've noticed that the protective milk cartons placed around baby vines are now branded with the nursery's name.
In fact, they're not even milk cartons anymore. They're just sleeves made from coated paperboard. Like milk cartons, but taller and skinnier.
It's going to take a while to acclimate to being surrounded by 14,000 mini- billboards.